Check our table with the bookmakers that enjoy greatest popularity and highest traffic for the last couple of months. The top spots on our list are reserved for betting sites with more genuine traffic generated by players. What it all comes down to is that higher traffic means that the bookmaker is reliable and offers great betting products.
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How do we sort out the best bookmakers by traffic?
For this ranking, we conduct in-depth research of the web and its intricacy. The Silentbet team uses various tried and tested tools to see which bookmakers have the most visitors. Therefore, our table has given the spotlights to those betting sites that have generated the most traffic and hence enjoy the biggest popularity among punters.
What tools help us in our research?
Don’t waste your time by spending hours and hours on end looking for this information online. Our team of experts has the know-how and the skills to gather this information for you. Our aim is to achieve accurate, up-to-date and optimal results so we analyse the data of several tools that measure the traffic in betting sites. Here are some of them.
This is a unique tool that comes in handy with its range of functions and options. What is more, Alexa is one of the tools experts in Web Trafficking recommend the most. The stellar rating is hardly surprising so we use this program when ranking the bookmakers by traffic.
Similar Web Analyses
This tool also features plenty of options and extras. Some are free, while you can upgrade to others by paying a monthly subscription. By far the feature in Similar Web we find the most useful is the option to compare the traffic of betting sites by countries which we consider quite helpful in our analyses. Thus, you can see if an international brand is as popular in Europe, for example, as it is in Canada.
Objective Data with Google Analytics
Free, uncomplicated and ready to use – Google Analytics is the perfect tool. Not only can you check the overall traffic score of a bookmaker, but you can also carry out an analysis of individual pages. This helps our team see where visitors of the betting site flock to the online casino section or the sportsbook with pre-match and live events.
If we ever need a thorough report of the traffic, types of visitors, and the ranking in SERP of a given bookie, we use Semrush which is also paid. It allows for visual data representation of traffic stats and other data.
Expert Results with Ahrefs
For an overall look at the betting industry as a whole, we use one of the best tools out there. With the help of Ahrefs we can do deep research of the betting site of any online bookmaker. This way we can extract crucial data regarding the traffic and number of visitors per month.
Why do certain betting sites have huge volumes of traffic?
Now that you know on what criteria we base our ranking on, it is time to see what attracts punters to a given bookmaker. Below we have listed some of the factors that definitely play a role. These are just a few of the characteristics that compel players to return to the same betting site time and time again.
- A great loyalty bonus system for existing customers
- Range of popular and niche markets with good odds
- Site with high UX and excellent interface
- Ability to play on the go with mobile betting sites or dedicated apps
- Variety of helpful betting options and features such as cash out and livestreams
- Online casino with slots and live casinos with virtual dealers studios