Check our table with the bookmakers that enjoy greatest popularity and highest traffic for the last couple of months. The top spots on our list are reserved for betting sites with more genuine traffic generated by players. What it all comes down to is that higher traffic means that the bookmaker is reliable and offers great betting products.
Popular FiltersLive Streaming, Poker, E-Sports
Bookmaker FeaturesCashout, Live Streaming, Live Betting, Poker, Lottery
PaymentsVisa, Bank Wire Transfer, Neteller, Skrill, Trustly
Open Account Offer
Bet £10 & Get £50 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code BBCODE can be used during registration, but does not change the offer amount in any way. +18 | Terms & Conditions #Advertisement
New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | begambleaware.org | gamstop.co.uk
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Pace 1 sport bet (3+ selections) } Excl Horse Racing| Min stake £10 | Max stake £20 | Min odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | begambleaware.org | gamstop.co.uk
Lots of other betting options like bingo and poker
Claim your £30 Free Bet
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply | begambleaware.org | gamstop.co.uk
FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £5 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
NEW CUSTOMERS ONLY. Promo code YSKA00. Place your FIRST sports bet and if it loses we will refund your stake in cash, up to £/€10. Only deposits made using cards or PayPal qualify. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. | begambleaware.org | gamstop.co.uk
18+ | New Players only | Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to Sportingbet today. | T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | begambleaware.org | gamstop.co.uk | Play Responsibly
+18 | Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply | | gamstop.co.uk | Play Responsibly
Bet £10 Get £10 Free Acca Bet | T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 4.0 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Deposit €20 min and claim in ‘my offers’ 1x50% Matched Free Bet Up to €50, to be used for live and mobile. Valid for 7 days | Full T&C’s apply | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. Real money bets required for Karamba battle. Participants subject to timeout. £1000 Winner cash prize guaranteed. 18+ | | begambleaware.org | gamstop.co.uk
New Customers Only. Sign-up using bonus code "Matchbook15" and place a bet of £10 or more as your first bet. When it settles, we will give you £10 in bonus funds to bet on Exchange and £5 on Saturday to bet on multiples. The first bet and bonus funds must be placed at odds of 1.8 or more to be eligible. The bonus funds must be rolled over once at odds 1.8 or more so they can be withdrawn. This offer is only available to users who deposit via bank cards. 18+ T&C apply |begambleaware.org | gamstop.co.uk | Play Responsibly
New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. | begambleaware.org | gamstop.co.uk
18+ | UK new customers only | KYC verified | Min £10 bet | Max £20 free bet (2 x £10) full amount awarded on losing first bet only | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Cashed-out and Bet Builder bets are excluded from this offer | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&C's apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Min. deposit £10. Max. refund of up to £500 to be claimed within 7 days of first deposit. Offer runs from 01/10/20 until 31/10/20. 18+ only. Account required. UK only. Additional T&Cs apply. Please gamble responsibly. | begambleaware.org | gamstop.co.uk
Sig. terms: New customers only. First £10+ (£10 E/W) real money bet at odds of 2.0+ qualifies. £10 free bet credited following bet settlement and to be used on sports. Stake not returned, use within 7 days. begambleaware.org | gamstop.co.uk
Minimum deposit of £10 is required | Bonus up to £20 for your first losing bet | Min odds 1.80 | Wagering Requirement 4 x at min odds of 1.80 | 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New Spreads clients get £75 (non-withdrawable) to Spread bet with. Keep what you win. Any losses over £75 are your liability. Market restrictions & 7-day time limit applies. Account opening subject to suitability checks. Spread betting involves risk. Losses can exceed deposits | 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Available to New Players only | Min Stake £10 | Applies to Single & Combo Bets only | Your Bets, Pulse Bets & System Bets are excluded | Bonus Token applies to first settled bet Bonus Token applies to losing bets only | Max Bonus Token £10 | Bonus Token valid for 5 days | No E-Wallets | 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Max one £10 Free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus toket with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. Real money bets required. First bet required to opt into next tournament. T&Cs apply. 18+. | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Max one £10 Free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, Paypal not eligible. T&Cs apply. 18+ | begambleaware.org | gamstop.co.uk
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Welcome offers are limited to one per person, family, household address, email address, telephone number, same payment account number (e.g. debit card, Skrill and etc.), shared electronic device (e.g. school, public library, workplace, mobile phone) and shared IP; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+
New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 total max win; T&C’s apply; 18+. | begambleaware.org | gamstop.co.uk
New Customers only. Max one £10 free bet. Qualifying bets must be placed at odds 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&CS APPLY. 18+ | begambleaware.org | gamstop.co.uk
New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs apply. 18+ | begambleaware.org | gamstop.co.uk | Please gamble responsibly
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | begambleaware.org | gamstop.co.uk | Play Responsibly
How do we sort out the best bookmakers by traffic?
For this ranking, we conduct in-depth research of the web and its intricacy. The Silentbet team uses various tried and tested tools to see which bookmakers have the most visitors. Therefore, our table has given the spotlights to those betting sites that have generated the most traffic and hence enjoy the biggest popularity among punters.
What tools help us in our research?
Don’t waste your time by spending hours and hours on end looking for this information online. Our team of experts has the know-how and the skills to gather this information for you. Our aim is to achieve accurate, up-to-date and optimal results so we analyse the data of several tools that measure the traffic in betting sites. Here are some of them.
This is a unique tool that comes in handy with its range of functions and options. What is more, Alexa is one of the tools experts in Web Trafficking recommend the most. The stellar rating is hardly surprising so we use this program when ranking the bookmakers by traffic.
Similar Web Analyses
This tool also features plenty of options and extras. Some are free, while you can upgrade to others by paying a monthly subscription. By far the feature in Similar Web we find the most useful is the option to compare the traffic of betting sites by countries which we consider quite helpful in our analyses. Thus, you can see if an international brand is as popular in Europe, for example, as it is in Canada.
Objective Data with Google Analytics
Free, uncomplicated and ready to use – Google Analytics is the perfect tool. Not only can you check the overall traffic score of a bookmaker, but you can also carry out an analysis of individual pages. This helps our team see where visitors of the betting site flock to the online casino section or the sportsbook with pre-match and live events.
If we ever need a thorough report of the traffic, types of visitors, and the ranking in SERP of a given bookie, we use Semrush which is also paid. It allows for visual data representation of traffic stats and other data.
Expert Results with Ahrefs
For an overall look at the betting industry as a whole, we use one of the best tools out there. With the help of Ahrefs we can do deep research of the betting site of any online bookmaker. This way we can extract crucial data regarding the traffic and number of visitors per month.
Why do certain betting sites have huge volumes of traffic?
Now that you know on what criteria we base our ranking on, it is time to see what attracts punters to a given bookmaker. Below we have listed some of the factors that definitely play a role. These are just a few of the characteristics that compel players to return to the same betting site time and time again.