This bookmaker has come a long way since its foundation in 1994 in Kyiv, Ukraine. The brand is now a house-hold name that can boast having more than 2.4 million registered users worldwide. With its wide range of reliable betting products and full sports and eSports coverage, Parimatch UK is undoubtedly an innovative brand worth your attention. So it will come as no surprise that after years of continuous success, the bookie is finally setting foot on the UK gambling market. The operator is now fully licensed in this jurisdiction.
Parimatch and its UKGC Licence
After its partnership with the Gibraltar-based BetVictor, it soon became apparent that the intention of both companies was to expand Parimatch on new turf. A valid license in now a fact and as of 01.10.2020 Parimatch comes online in the UK. The new site is fully regulated by the gambling commission. Here are more details regarding the licence.
- Licence Reference: 39576
- Licensee name: BetVictor Limited
- Active trading names: Parimatch
- Domain name: parimatch.co.uk
If you want to read more about the licence, visit this link detailing this UKGC account.
What betting products will Parimatch bring to UK punters?
Parimatch.co.uk will, for now, bring three main betting products to the table. Football fans will be happy to learn that they will have a fully-fledged sportsbook from the get-go. Time will tell if the sports types variety, markets, and odds will be on par with their competitors on the UK market.
The other section of the new site will be dedicated to casino games. Slots, table games, and live casino will be just some of the products Parimatch will feature in its gameplay portfolio.
E-Sports have been on the rise for some time now. More and more bettors follow different teams and opt for betting on electronic sports than anything else. This is probably why most players look forward to the eSports section the most.
These products are more than enough to meet the demand of the UK market. However, these are just the first steps of the bookie on its way to expansion. Let’s wait and see what they have in store for punters and whether there will be lots of Parimatch UK bonuses that will exceed our expectations.
Parimatch as Official Betting Partner of English FC
Two UK football clubs have recently agreed on Parimatch partnership. One is Everton FC that has signed up with the bookie. As their official betting partner, Parimatch will promote the club in Europe and the CIS (Commonwealth of Independent States).
The other club to join hands with the Ukrainian brand is Leicester City. The operator will be their First Team Training Wear Partner and Betting Partner for the Premier League taking place in 2020 and 2021.
Let’s not forget that the brand that has no other than Conor McGregor as one of its ambassadors. What’s more, it’s been a while now that Parimatch is the Juventus official partner as well.