Introduction to SportPesa
It is hard to believe that such a young betting company as SportPesa can keep up with operators which have a lot of experience under their belts and yet this Kenyan bookmaker has firmly cemented itself on the competitive UK market. First founded by Pevans E.A. Ltd in 2014, SportPesa has come a long way since its humble beginnings and now is a globally recognised brand. Its name is a peculiar combination of the English word “sports” and the Kiswahili word for “money”.
TGP Europe Ltd, which is fully licensed by the UKGC, has been operating the UK website of SportPesa since they first entered the British market. Its mission is to provide trusted technology solutions, an excellent gaming platform, and personally tailored customer support services.
SportPesa is committed to turning its sbook platform into UK’s favourite betting destination. Currently, the bookmaker offers more than 30 sports which punters can bet on in combination with some enticing promotions aimed at both new account holders and loyal customers. With famous tournaments and leagues such as La Liga, Serie A, NBA, Ligue 1, and Championship featured on their “Sports” page, you don’t need to look much further as SportPesa has you covered.
If you want to know what sporting event you can bet on, take a look at the extensive list we have provided below:
- American Football
- Aussie Rules
- Gaelic Football
- Horse Racing
- Ice Hockey
- Motor Racing
- Rugby League
- Rugby Union
- Snooker & Pool
- Table Tennis
- Virtual Sports
- Virtual Sports
No sbook will be complete without an equally varying and top-notch betting coverage. Hence, SportPesa has pulled out all the stops to offer betting odds that are slightly higher than those you will find on other online bookmakers. For your convenience, there are two formats you can switch back and forth between, namely Decimal and Fractional. Besides this, the markets at your disposal are plenty. You can opt for Exact Score, Corners, Asian Handicap, Odd/Even, Double Chance, To Win To Nil, Last to Score, and many more. In addition to wagering both in-play and pre-match, you can also go for Singles, Combos, Multies, and Systems (Yankees, Heinz, Trixie, Goliath, Patent, Lucky 15, 31, 63) to higher your chances of winning.
Website Design, Structure, Layouts and User Experience
There is never a dull moment when browsing through the webpages of SportPesa. The website design is the main reason why the bookmaker leaves such a lasting impression to its visitors. The theme incorporating different shades of royal and light blue plus the variety of fonts and promotional pictures make for a winning combination.
The user experience is further facilitated with logically distributed menu bars and buttons. At the very top of the homepage, you can find quick links giving you instant access to the site’s main features, namely Sports, Live Betting, Casino, Live Casino, Promotions, Blog, and VIP. At the same time, a scrolling promotional banner gives up-to-date info on all offers and events you shouldn’t be missing out on.
How to Register at SportPesa?
As to use all services available to you on SportPesa website, you must first complete a Membership Registration by providing the bookmaker with accurate personal details. The signup process is far from complicated and only requires a few steps described below for your convenience.
- Step 1: To start the online registration, navigate to SportPesa’s homepage and click on the sky blue “Join Now” button located at the top right corner of the page.
- Step 2: A three-fold form will appear where you will have to fill in your personal information. The first overlay will ask for your gender, first and last name, date of birth, and a valid email. Once you have completed the required fields, select “Next”.
- Step 3: The second form will want you to fill in your contact information, such as country of residence, phone number, address, and postcode. When you have finished, click on “Next”.
- Step 4: In the third and final overlay, you must complete your account information by coming up with a user name and password. Choose the odds style, your preferred currency, and set up daily or monthly deposit limits. If you have any bonus code or offer code, type it in the “Sign Up Offer Code” field, otherwise leave it blank.
Even though you have opened an account by following the steps described above, it needs to be activated and verified first. The verification process is not different from what you would have expected of any reputable operator that follows its regulation procedures, which are strictly imposed by UKGC. As a result, SportPesa will require several scanned copies of documents that can serve as valid proof of your identity, age, and residential address.
- A photo ID, i.e., Passport, ID card or Driver’s License
- A bank/credit card statement or a utility bill issued with the last three months
- A copy of your card showing the first four and last six digits only
No matter how careful you are, you may, for one reason or another, forget your password which means you’ll be denied access to your player’s account. To reset it or create a new one, click on the “Log in” button at the top right corner of SportPesa’s website and choose the “Forgot password?” link. An overlay will appear where you’ll have to type in the same email address you used when registering. Expect a response from SportPesa with detailed instructions outlining the password resetting procedure.
New Customer Offer – Bet £10 & Get £10 in Bonus Credits
There is a generous new account offer as part of the Sportsbook Promotions. A £10 Bonus Token is guaranteed once you deposit at least £10 in your SportPesa player’s account with no need to provide a promo code of any kind. To qualify for this welcome offer, you must place a qualifying bet first.
Here are the “Bet 10, Get 10” Bonus wagering requirements at a glance:>
- Only credit or debit card count for this welcome promotion
- Make a qualifying bet on a Single selection with a stake of minimum £10
- Accept the Bonus Token and use it on Sportsbook markets only within 5 days of receiving it
- The Free Bet Token can be used for Combo and Single bets only
In-Play Sports Betting
Nothing can beat the rush of adrenaline you get when placing in-play bets. Nothing, maybe, except a Live Betting platform that is specifically tailored to complement the thrill of the unfolding game coupled with the excitement of wagering on your favourite team. SportPesa gives its customers a chance to win real rewards in real time.
The online betting platform features sporting events not only from the UK but from all over the world, including Football, Tennis, Basketball, Table Tennis, Cricket, Rugby, Horse Racing, and many more. What makes SportPesa’s platform stand out, though, is its focus on providing all the valuable information needed so that punters can make the most of their stay on the website. Consequently, you can keep up to date with news concerning major local and international leagues; check the results of a past event; see tips on how to bet or find out what the specific tennis rules are for example.
Don’t forget that despite SportPesa’s efforts to provide an accurate current score, the bookmaker sources “live” feeds from third parties meaning some delay or inaccuracies may occur at times.
Sports Betting Products
SportPesa doesn’t disappoint its loyal customer base when it comes to betting products since no respectable online bookmaker would overlook the importance of such strategical features. As a result, apart from the usual Cash Out option, bettors can take advantage of products like ACCA Boost and Best Odds Guaranteed.
The best news is that the Cash Out feature is available on both pre-match and in-play markets. Thus, punters can wager knowing that if the game takes an unexpected turn, they can sell their betslip back to SportPesa for a value less or higher than what they originally staked. Bear in mind that this feature is only applicable if you place Single Bets and ACCA Bets. Also, don’t use cashout in combination with any Free Bets or other promotions as these bets won’t contribute to the rollover requirements! Last but not least, it is worth noting that both Desktop and Mobile users can use this option if they see it on their betslip.
As of yet, the bookmaker does not support Live Streaming. The bookmaker, though, has taken all precautions necessary to facilitate the live betting experience of its punters. You may rest assured that you won’t skip a beat from the ongoing events thanks to 3D graphical animations that will help you track the score on the Match Tracker visual pitch.
Opt for accumulator bets (trebles and upwards) for the chance to boost your returns by up to 50%. To activate the boost, simply select a minimum of three pre-match events regardless of the market. Once you enter your stake, you will see the price boost percentage next to your potential returns on your bet slip. Not surprisingly, the more ACCA selections you add, the higher your percentage will be, with 3-folds equalling 5% and each selection added contributing another 5% to your price boost until you reach 11-folds + which will guarantee the staggering 50%.
If you are a UK and Irish Horse Racing fanatic, then this is the betting product that will meet your high expectations. You can take an “early” or a “show” price on your Single or Combo selections meaning if your chosen horse wins, you’ll receive the bigger odds. It is worth noting that if you wager at Tote and Ante-Post odds or on International Racing events, your bets won’t qualify.
Top online gaming entertainment awaits all players who visit the Casino portal of SportPesa. Its library consists of high-quality games developed by leading software providers such as Microgaming, Play’N GO, Sigma Gaming, Evolution Gaming, and Quickspin to name but a few. As a result, any casino enthusiast will undoubtedly find a game that suits their taste and preference with more than 200 titles to choose from. This bountiful selection is constantly increasing with SportPesa’s continual strive for improvement.
You can immerse yourself in the ultimate casino experience by starting a session on one of the following games at your disposal:
The most popular among the 15 titles are:
- Casino Hold’em
- Blackjack European
- Dream Catcher
- Jacks or Better
- Vegas Craps
The ones that stand out from the 294 available are:
- Game of Thrones
- Vegas Dreams
- Terminator 2
- Fantastic 7
- Chinese New Year
- Tomb Raider
There are as many as 13 progressive slots you can go for, including:
- Mega Moolah
- King Chashalot
- Fruit Fiesta
- Fruit Bonanza
- Speed Cash
- Gift Shop
For those of you who prefer the luxurious feel accompanying live dealer games, SportPesa has managed to feature some top titles thanks to its partnership with Evolution Gaming, one of the top Live Casino solutions providers in the industry. Interact with professional live dealers or with other players while showcasing your skills around one of the eight casino tables available on the SportPesa’s portal. With the action happening right in front of your eyes, you can rest assured of the fair and random results of the games. Another benefit of this personalized gambling experience is the level of immersion achieved thanks to HD feeds and excellent sound quality.
Take an active part in the following Live Casino titles:
- Live Roulette
- Live Blackjack
- Live Baccarat
- Live Monopoly
- Live Dream Catcher
- Live American Roulette
- Salon Privé Blackjack
- Salon Privé Roulette
SportPesa Mobile Version
The advance in technology has allowed for the development of a fully compatible mobile app available on the Kenyan site only. The all-new design of the application aims to facilitate its users by focusing on four main aspects, namely ease, simplicity, speed, and safety. Follow your favourite teams, place live bets on the go or try some of the slot titles in the casino section. As long as you have an Android 4.1.1 or higher, you can do all this and more.
The apk file is free to download from the Google Play store where you can find the latest version of the app, alternatively, navigate to the SportPesa’s Kenyan website and select the download button or use a QR code. All you need to do now is access the official app by the login app area where you can either sign up if you are a new customer or use your desktop registration details to get access to your account.
If you don’t want to download any apps on your device, you can access SportPesa mobile version through your browser. The mobile portal mirrors the desktop platform perfectly assuring all Windows, iOS, and Android users will enjoy a seamless mobile gambling experience.
It might come as a surprise that SportPesa does not offer a wide variety of payment methods to its customer base. There are only four options you can choose from, but they are all reliable and internationally recognised. Examine the table below for more information on the deposit and withdrawal minimum or limits as well as the time it usually takes for a transaction using one of the methods supported by the bookmaker.
|Paymenth Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
Security & Regulations
SportPesa has taken the safety and protection of its players at heart, so the bookmaker has focused on providing a responsible gaming platform. Strict compliance with the laws and regulations such as Combating Financial Crime (CFL) and Anti Money Laundering (AML) ensure the high standards of the operator. Also, a state-of-the-art 128-bit Secure Sockets Layer (SSL) digital encryption technology establishes a secure link between the betting site and your device, be it a computer or a smartphone.
To keep your personal information and payment details safe, SportPesa stores all this data on a server protected by a top-notch firewall system. Not only is it required by law that the operator does so, but this also allows for an enhanced and personalised gambling experience for each account holder.
It is Ace World Gaming that manages the affiliate program for TGP Europe Ltd and its business customers, including SportPesa. Consequently, by opening an account with Ace World Gaming, you can get access to a wide range of betting websites you can refer players to. This review, though, will focus on the benefits of the Affiliate Partnership with SportPesa.
As a partner, you will have the opportunity to choose between CPA or Hybrid deals. In addition to a revenue share ranging between 25% and 45% , the program package includes fast commission payouts, detailed reports, highly professional affiliate managers, and an option to customise your landing pages and banners.
If you have any further questions, address them directly to email@example.com and expect a response from the Affiliate Management team.
To help you get better acquainted with SportPesa, we have answered some of the most Frequently Asked Questions about the bookmaker.
I have opened an account but don’t plan on using it anymore. Can I close it whenever I want to?
Of course, you can. Simply contact SportPesa Customer Support via either Live Chat or Email and ask them to close your player’s account. In case you just want a break from gambling, check out the Responsible Gaming page. There you can take advantage of convenient options such as Time Out or Self-Exclusion.
Does SportPesa charge a fee when I make deposits and withdrawals?
No fees are incurred on your account by the operator. Still, you may as well be charged by the e-wallet provider or your bank when you make transactions.
Are there any limits on the stakes I make at SportPesa’s sbook?
There is no maximum bet stipulated by the bookmaker as it depends on the type of sport, market, and bet you wager. As soon as you start betting, you will see the maximum stake you are allowed to make on your betslip. As far as the minimum bet is concerned, it cannot be lower than 0.10p or the equivalent in other currencies.
Is there an iOS app available for Apple users?
As of yet, there is no betting app developed for iOS smart devices. Customers can only download SportPesa Score App, which can be found both in the Google Play and iTunes. It helps you get instant access to live scores and daily tips.
Why can’t I Cash Out my bet every time I wager?
SportPesa doesn’t support cashback features on all its markets and sporting events. When this feature is available, it will be displayed on your betslip.
Who are the owners of SportPesa?
Pevans East Africa, which is a company with shareholders form Kenya, the USA, and Bulgaria is the owner of SportPesa in Kenya while SP in Italy is owned by the same company together with RCS Media.
Can residents of Nigeria access and place bets on SportPesa’s platform?
Unfortunately, Nigeria makes the list of the restricted countries whose citizens cannot use the operator’s services.
Customer Support & Contacts
It is easy to contact an agent who represents SportPesa as they support around the clock Live Chat feature plus the more conventional email and telephone options. Don’t hesitate to reach out to them if you encounter any issues, have a question, or are in need of assistance.
- Live Chat: 24/7
- Support Email: firstname.lastname@example.org
- Verification Email: email@example.com
- Social Media: Facebook, Twitter, Instagram
- Phone Number: +44 207 347 5883
- SportPesa TGP Europe Ltd Address: 2nd Floor Athol House 21a – 23 Athol Street Douglas Isle of Man IM1 1LB
- SportPesa Ltd Address: Nyaku House Argwings Kodhek Road Nairobi Nairobi Municipality Kenya 38477
If you want to see where the headquarter offices of SportPesa are located, visit Google Maps to get a better idea.
All in all, SportPesa deserves its place among the top sportsbooks platform on the UK gambling market thanks to its continual commitment to excellence. It may be true that the payment methods are quite limited and the casino solutions need a makeover, and yet the bookmaker still manages to impress with its quality betting products and competitive odds. This is the reason we give SportPesa a rating of 8.3/10 as we see there is some room for improvement. We can’t wait to see what the future has in store for the bookmaker.