6 Online Casino Marketing Strategies
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Millions of people use online casinos daily to play various games. Due to the rapid growth of this industry, however, people have access to more casinos than ever before. This makes the job of most operators very difficult because they need to step up their game if they want to attract more clients.
Nowadays, online casinos use many different online casino marketing strategies. Some of the tactics you are about to see in this article have proven themselves over time, whereas others are new and innovative. It’s important to be aware of those things before you start betting so you can make a better decision when choosing your next operator.
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#1 Focusing on social media
Social media has one of the most important roles in today’s marketing campaign for almost all businesses. Even though online casinos fall into a specific category of products that social media is not so keen on when it comes to advertising, many of the world’s leading brands have a strong presence across multiple platforms. The list often consists of Twitter, Instagram, Facebook, Telegram, and more.
Casinos use social media to their advantage to advertise different games and services. Some only do that, whereas others focus on interacting with their clients and creating different types of giveaways and competitions.
Aside from the classic social media channels, many companies also focus on creating videos for YouTube and TikTok. These two are becoming increasingly popular, which is why many online casinos hire people to create content for them.
#2 Working alongside influencers, streamers, and celebrities
Aside from focusing on social media to promote what they have, online casinos also decide to work with different famous people. Companies believe that those people will positively impact the brand and bring over more clients.
The most common collaboration nowadays is between an online casino and a streamer. There are tons of people who stream video games and/or other content for a living, and most are more than willing to work alongside some of the biggest casino brands. Depending on the deal, these people usually have to stream how they play certain games.
Some online casinos also partner with different influencers. These collaborations are tricky because casinos must analyze each person’s audience to determine if it is worth the effort. Depending on the influencer, these people often have to create posts, stories, and other content for the casino.
Lastly, we have online casino sponsorship deals with different celebrities. These are the most expensive options, so only a handful of online casinos can actually afford to work alongside these people.
There are several notable examples of sponsorship deals between online casinos and celebrities. For example, Stake works with the likes of Drake, Alexa Grasso, and more. Another good example is Roobet because this casino works with Snoop Dogg.
#3 Hosting different events
Besides the events that online casinos host on social media, some go one step further and create special competitions. There are many different types of events that you can come across, but all of them have one goal – to attract as many people as possible.
When it comes down to hosting something like this, there are two big types of competitions – paid events and options that have free entry. Surprisingly, most casinos choose the latter because they know that people love trying something for free. In fact, many users who read a detailed betting guide are likely to participate in events where they do not have to pay because this will allow them to test their knowledge and skills.
If you pay attention to most free competitions hosted by online casinos, you will see that the sites require you to use an email address. By adding your email address to their newsletters, the sites can send you information about different bonuses and ongoing campaigns. This is called email marketing, and it is a proven method of attracting more clients.
#4 Loyalty Programs
If you ask a random online gambler what is the most impressive thing about an online casino, there is a good chance that the person will say it is the bonus section. Casinos have many different promotions under their belts, and they all have one goal – to make clients happy.
With that said, some propositions are designed to market the casino’s services and bring over new users, and the Loyalty Program is among them. This is also the main tool used to satisfy high rollers because most VIP rewards provide different perks to loyal clients.
Casinos have realized that fostering player loyalty is key to having long-term success. As a result, operators reward them with various perks, such as better limits, more impressive bonuses, events, and more.
#5 Regular Updates
Although some people may not consider this to be a marketing strategy, this is often the case. Once an online casino establishes its website, it does not make that many changes. As a result, some people get bored with what’s available and decide to look for a new site.
In order to avoid this, many operators step up their game and decide to provide regular updates. The changes often include the addition of new games and bonuses. However, it is also possible to find numerous cosmetic changes. Their goal is to keep the design fresh so that existing customers don’t feel bored when playing.
#6 Ads
Last but definitely not least, many online casinos rely on ads to attract more clients. This is not surprising because every business uses those things sooner or later.
However, when talking about ads and online gambling, there are many aspects that sites must be aware of. The main one is the legal side because many jurisdictions do not allow any kind of gambling ads. With that said, gambling laws are becoming more “ad-friendly”, so it is possible to create ads for a variety of platforms.
The ads themselves are tricky to create because they must include a wide range of information. They are also really expensive, so not all casinos can afford them, especially in the long run.
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