22bet Affiliate Program Review (2024)

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The 22bet affiliate program allows people to make money by advertising the brand’s services to potential customers. Affiliate marketing is one of the key aspects of the iGaming industry, and the good news is that 22bet is at the forefront of it. In this article, we will learn more about the 22bet partners program, commissions, and more.

Katerina Gadzheva, Betting Expert & Writer for Silentbet
Katerina Gadzheva
When I talked with Atanas Tanev, SB’s owner, he always mentioned 22bet’s affiliate program as an example. All of us on Silentbet’s team have experience with it, so this article will contain everything you need to know.

Summary of the 22bet Affiliate Program

22bet affiliates perks

Before you look at the 22bet affiliate program for yourself, you should know a thing or two about it. Lucky for you, the information below contains all the crucial data.

💻 Official WebsiteLink here
⚙️ Software NeededNo Specific Requirements
📈 Commission TypeRevShare, CPA, Hybrid
🚀 Sub AffiliatesYes (5%)
🎯 CPAYes
🏆 HybridYes
💵 CurrenciesEuros, US Dollar, GBP, and More
Cookie Sessionup to 30/90 days
💰 Standard Revenue DealsUp to 50%
💸 Due PaymentsOnce Per Month
🚨 Negative CarryoverNO
📍 Minimum Payment$100
💎 Maximum PaymentNo Limit
💳 Payment Methods200 Options

22bet Affiliates Commissions

The commissions are among the most attractive things about being a 22bet affiliate. According to the rules, affiliate marketers can access a 20% Revenue Share commission. Interestingly, it will be based on the company’s net profit that it receives from the players that the affiliate brought.

Every iGaming affiliate program has its specifics, and this one is no exception. 22bet’s partners who do not bring in a new client within 6 months will only have a 15% revenue share. Interestingly, those who do not have any FTD (First Time Depositors) will only have a 5% RevShare. The idea behind these penalties is to stimulate affiliates to keep promoting the brand to new users.

22bet Commission Rates
  • No FTD – 5%
  • Sub-affiliation – 5%
  • Regular Rate – 20%
  • Max Commission – 50%
Atanas Tanev, CEO & Founder of Silentbet
Picture of Atanas Tanev
Your goal as a 22bet affiliate should be to maximize your commission. I recommend spending enough time coming up with a working betting strategy.

How to Maximize Your Affiliate Earnings at 22Bet – Tips

Every affiliate wants to achieve the best possible results because this means earning more money. For some reason, a lot of people assume that this is easy, whereas, in reality, it takes a lot of time and effort. With that said, we have more than enough experience in the casino affiliate niche, so here are a few things to consider:

Understand what people want

Knowing more information about your audience is the key to success. Knowing your customer will allow you to provide this person with the correct information about the operator. This should lead to higher conversions.

For starters, you should probably focus on one or a few regions

Although attacking the global market with 22bet sounds like a good idea, you should probably start with some of the local markets first. We have given you the regions where this operator is more popular, so we recommend focusing on them before going global.

Use 22bet’s marketing tools to your advantage

Like all affiliate programs, 22bet also has different marketing tools you can use to your advantage. Many affiliates ignore them, but we think they can make a difference.

Make sure you only recommend options and products you have tested

You can’t expect people to trust you and start using a gambling operator if you are not convincing. The best way to do that is by using the operator yourself.

Update the information regularly

Like all gambling companies, 22Bet has regular updates that include a lot of sections, bonuses, apps, and more. Pay attention to those things and let your readers/viewers know about them.

How To Join the 22bet Affiliates Program?

22bet partners register

To join the 22bet Affiliates program, you have to follow specific steps:

  1. You have to start by going to the separate website for affiliates.
  2. Once there, look for the green “Registration” option in the top-right corner.
  3. After selecting it, you will need to provide accurate account and login details.
  4. Following this process, 22bet will review your application, so you have to wait until the process is over.
  5. Join 22bet Partners

Who Can Become a 22bet Partner?

Only people who are at least 18 years old can become 22bet partners. However, the only way to be successful in affiliate marketing is if you have a large audience. As a result, not every affiliate is as successful as the big players in the business.

It will come as no surprise that all online casino affiliate programs require members to be 18+ at least.


Terms & Conditions

Before becoming a 22bet affiliate, you must read the Terms and Conditions. There are a couple of important rules at 22bet partners you must keep in mind, and here are some of them:

  • 22bet can deny your affiliate application without the need to explain its reasons.
  • You are not allowed to use Pop-under and Click-under ads unless the affiliate team approves it.
  • 22bet only allows people to have one registration in the affiliate program.
  • This iGaming operator may put an admin fee on commissions in some of the regulated markets.
  • 22bet may delay your affiliate payments for up to 2 months due to technical failures.

Types of Partnership

22bet affiliate deals

Since the 22bet affiliate program is one of the most popular options in the business, it shouldn’t be surprising that it offers different kinds of partnerships. Revenue Share is the most popular option, and the commissions are between 20% and 50%. The percentage you can get depends on the number of people who deposit.

In addition to the RevShare option, 22bet offers CPA, as well as Hybrid options. You can learn more about them by contacting the company’s affiliate team.

Interestingly, you can also become a VIP affiliate, which is only possible if the people you bring over deposit more than 70,000. Another important thing to remember is that there is no such thing as a negative carryover. Hence, you can have a fresh start every month.

  • RevShare
  • CPA
  • Hybrid
  • VIP affiliate
Atanas Tanev, CEO & Founder of Silentbet
Picture of Atanas Tanev
One of the reasons why so many partners work with 22bet is because the company offers different partnership deals. Analyze them carefully and choose the best one for your needs.

Sub-Affiliation Program

The 22bet affiliates can earn a commission from new signees as well as people who decide to become affiliates themselves. This model is known as “sub-affiliation,” and 22bet will give a 5% commission based on the profit made by your sub-affiliates.

Even though 22bet allows sub-affiliates on its platform, the operator won’t let you register for the second time as one. In other words, you can’t have multiple accounts and be a sub-affiliate of yourself.

Advantages and Disadvantages of the Program

22bet testimonial silentbet

Most people who want to be a 22bet partners affiliate program are still wondering whether to join the platform. There are a couple of pros and cons you have to consider if you decide to be one of the affiliates, so here are some things to consider.

  • Pros
  • 22bet is a reputable gambling brand with a lot of experience
  • The site is available in many countries, which increases your chance of referring players
  • You can get free marketing materials after becoming an affiliate
  • Cons
  • The commission can be reduced to 5% if you don’t have FTDs in 12 months
  • You have to ask the affiliate team for permission before doing some marketing campaigns

What are the Payment Details?

Following our 22bet partners review, we discovered that the iGaming website provides 200+ payment options. In fact, you can find pretty much everything you can think of. In addition to e-wallets and bank transfers, the operator also provides credit card payments, as well as cryptocurrencies.

What’s interesting with 22bet partners program is that people should receive their payments by the 15th of each month. However, this payment will include the amount from the previous month instead of the current one.

In terms of the minimum threshold amount needed for a withdrawal, 22bet requires its affiliates to accumulate at least $100. If this amount is not reached for the current month, the operator will transfer it to the next period.

As for the minimum amount you need to accumulate to get paid, 22bet requires its affiliates to have at least $100. Failing to reach this amount for the given month means it will transfer to the next one and so on until you get it.

What are the Target Markets?

The 22bet partners who want to advertise this operator’s services need to know which markets to focus on. Since 22bet’s license allows it to operate in many countries, the brand is available worldwide. However, there are a few parts of the world where it is most popular, such as Europe.

Here is a list of target markets at the 22bet partners.

22bet Affiliate Target Markets
  • Europe – 22bet.com
  • Cameroon – 22bet.cm
  • Angola – 22bet.co.ao
  • Mozambique – 22bet.co.mz
  • Zambia – 22bet.co.zm
  • Congo – 22bet.cd
  • Ethiopia – 22bet.et
  • Kenya – 22bet.co.ke
  • Nigeria – 22bet.ng
  • Senegal – 22bet.com.sn
  • Tanzania – 22bet.com.tz
  • Uganda – 22bet.ug
Atanas Tanev, CEO & Founder of Silentbet
Picture of Atanas Tanev
The fact that 22bet is available worldwide allows you to target people from many countries. However, as I have stated below, 22bet is more popular in specific jurisdictions.

What are the Available Game Types?

22bet partners game types

The available game types found at 22bet include a wide range of options, including:

  • Casino
  • Sportsbook
  • Bingo
  • 22Games
  • Fast Games
  • TV Games
  • Esports
  • Jackpot

22bet is also an operator that offers live betting and bonuses. Of course, most of the above categories also have their own sub-categories, where you can find even more options.

The fact that there are so many products available to online bettors is one of the big reasons for 22bet’s popularity. Needless to say, affiliates should use this to their advantage when advertising the brand’s services.

How to Contact 22bet Partners?

To contact 22bet partners, you have to send an email to:

Although the affiliate team only communicated via email, players who use the platform have access to way more options. In fact, one of the things that make 22bet a popular alternative is that it offers multi-lingual customer support. As a result, gamblers find all the answers they need in their native language.

Apart from sending an email to support-en@22bet.com, people using this site can also talk to the support team via live chat. Furthermore, the website offers a phone number, and an on-site message form.


Do I Have to Refer New Customers to 22bet Every Month?

No, you don’t have to refer new customers to 22bet every month, but if you don’t do that within 6 months, you will receive a commission penalty.

Does 22bet Charge a Fee for Affiliate Withdrawal Payments?

No, 22bet does not charge a fee for affiliate withdrawals. However, it may delay the payments due to unforeseen problems.

What Licence and Jurisdiction does 22bet Fall Under?

22bet uses a license from the Curacao Gaming Authority., which is a popular gambling authority. No wonder the brand is available in several jurisdictions.

Can I Promote Other Bookies and Casinos on My Website?

Yes, you can promote other bookies and casinos on your websites if you become one of the 22bet affiliates.

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    Author: Katerina Gadzheva
    Certified Betting Expert
    Katerina Gadzheva
    Katerina has 10+ years of experience in iGaming. She has been a player long before that. Using her skills as a content writer and first-hand knowledge of the online gambling industry, she reviews and compares online casinos for Silentbet.