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Where to bet safely in Sweden and which online bookmakers to join?

Study the detailed table below to find out which betting sites are leading among Swedish players. Compare and contrast the welcome bonuses they have to offer and take your pick. Read on for further details about gambling in Sweden.

LeoVegas
100 SEK welcome bonus
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  • Live Betting
  • Cashout
  • Casino
  • Live Casino
  • Bet Builder
  • Boosted Odds
  • E-Sports
Betway
Sign up & get up to 500 SEK in Free Bets
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  • Live Streaming
  • Live Betting
  • Cashout
  • Casino
  • E-Sports
  • Live Casino
  • Virtual Sports
  • Bet Builder
  • Request a Bet
  • Boosted Odds
  • Partial Cash out
NordicBet
1,000 SEK signup offer
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  • Live Streaming
  • Live Betting
  • Cashout
  • Casino
  • E-Sports
  • Live Casino
  • Poker
Betsafe
Up to 100 kr bonus
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  • Live Streaming
  • Live Betting
  • Cashout
  • Casino
  • E-Sports
  • Live Casino
  • Virtual Sports
  • Bet Builder
  • Boosted Odds
  • Poker
  • Partial Cash out
ComeOn!
Get up to 750 SEK
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  • Live Streaming
  • Live Betting
  • Cashout
  • Casino
  • Live Casino
  • Poker
  • Virtual Sports

Best Bookies in Sweden Listed

  1. LeoVegas – Best bookmaker in Sweden fo 2024
  2. Betway – Top-notch betting apps for iOS and Android
  3. ComeOn! – Popular brand among Swedish players
  4. Nordicbet – Top pick by Silentbet for Sweden
  5. Betsafe – Best bonuses for Swedish punters

Sweden’s Top Bookmakers Reviewed

The Sweden Gambling Authority is responsible for offering gambling licenses to all bookmakers operating in the country. However, if you want to place a bet, there is a possibility that you will net using an offshore bookmaker. The reason is that the gambling industry has seen a rise in the number of foreign bookmakers. The authority has since started offering licenses to offshore sites. The below bookmakers provide some of the top betting sites in Sweden:

Leo Vegas

LeoVegas Deisgn  

LeoVegas is very popular in Sweden for sports, live casino, and virtual sports niche. The company was established in 2011 and was licensed in UK, Malta, Denmark, and others. Before penetrating Sweden, the bookmaker had already done well in other Western Europe-based countries like the UK and Norway. The licensing of the bookmaker in any country depends on the established gambling regulations of that country. Also, LeoVegas has been operational for many years. The site has betting sections like basketball, tennis, snooker, ping pong, and boxing, among others.

  • Pros:
  • Offers big odds
  • Offers fast withdrawals
  • Has attractive promotions for gamblers
  • Offers attractive and welcoming bonuses
  • It has several betting markets for you
  • Provides an exemplary session of betting live
  • Cons:
  • Has some strict policies for bettors

Betway

betway sweden  

Founded back in 2006, betway is one of the best-known European bookmakers with a strong international presence. It provides a great variety of popular and niche sports and betting markets as well as boosted odds, multiple odds formats, early cash out, and mobile apps. Swedish bettors also have a generous welcome bonus to claim.

  • Pros:
  • Legit casino and sportsbook brand
  • Plenty of sports events to wager on
  • Fast deposits and withdrawals
  • Cons:
  • Limited live streaming options

ComeOn!

ComeOn live betting  

Next on our list of the best betting sites in Sweden, we have included ComeOn as an entry. This brand is local’s favourite due to its quality betting products and features. ComeOn! also comes with some of the best bonuses and rewards for Swedish players. If you haven’t got an account with this bookie yet, it is worth your consideration.

  • Pros:
  • Sportsbook and casino
  • Great prices
  • Generous bonus campaigns
  • Cons:
  • Needs more convenient payment methods

NordicBet

NordicBet live betting page  

Here is a betting operator that hardly needs an introduction. In fact, the name of Nordicbet speaks for itself. This betting platform has all that a seasoned punter would want when betting online. Plus, even newbie bettors find the simplistic layout of Nordic Bet a considerable advantage.

  • Pros:
  • Well-known bookie in Europe
  • Offers great specials for Sweden
  • Covers top football leagues
  • Cons:
  • Slow support

Betsafe

Betsafe live betting  

Towards the bottom of our list, you will find the betting site of Betsafe for Sweden. This is a bookie whose betting products are hard to disregard. You shouldn’t be missing out on the opportunity to bet on such a high-quality portal. Wagers here are hassle-free thanks to 24/7 support.

  • Pros:
  • Reputable brand
  • Plenty of sports markets
  • Competitive odds
  • Dark-theme design
  • Cons:
  • Not enough free bets

What to consider when choosing a Betting Site in Sweden?

There is a variety of betting sites that are operating in Sweden currently. The reason is that the authorities given the mandate to offer licenses has offered several to offshore bookmakers who have complied with the requirements of obtaining it. Before you decide on the best site for you to stake your money in Sweden, always ask yourself the following:

  • Is the bookie licensed?
  • How is the reputation of the bookmaker in the market?
  • What payment methods does the company support?
  • Are there any transaction fees when using the site?
  • What bonuses are available for you as a player?
  • Are the sites interface friendly and easy to use?

Betting in Sweden – Trivia

  • Currency: Swedish Krona (SEK)
  • Population: 9.995 million
  • Active Players: 1,200,000
  • Designated Authority: Swedish Gambling Authority (Lotteriinspektionen)
  • Regulated Gambling Products: Sports betting, casino-based games, lotteries, scratch cards, online bingo, online poker, skill games.
  • Types of Operators: Foreign betting sites, Svenska Spel betting monopoly (land-based)

Did you know that?

  • Online betting in Sweden was legalized in 2018 after pressure from the EU
  • The legal betting age in Sweden is 18 years
  • A state-owned monopoly owns all the four casinos running in Sweden
  • The Sundsvall Casino was the first international casino in Sweden

Gambling in Sweden

Just like many other countries in Europe, gambling in Sweden is common. It was legalized in 1994. Even after legalization, any player below the age of 18 is not permitted to take part in betting. Some of the critical gaming practices that people involve themselves in Sweden include Sports betting, casino-based games, and lotteries, among others.

Although the government has legalized betting, it still exercises several regulations on the betting arena. Through the Sweden Gambling Authority, the betting market checked in various ways. The authority is solely responsible for all the betting licensing and certifications in the country. In a bid to retain market power, For example, the authority does not allow any betting site to carry out activities before legal registration.

Gambling is legal in Sweden. You have the right to engage in any casino or betting activity. The government does not deter you from participating in a betting activity as long as you are of legal age. Some regulations have to be observed by the bookmakers and the players. However, they do not criminalize anyone from engaging in the activity.

As we have noted, all betting casinos and sites must be certified by the Sweden Gambling Authority. Otherwise, they cannot operate in the country. The authority requires that licensed gambling companies be submitting several pieces of information concerning their gaming enterprises in a bid to monitor and regulate gaming.

Do Swedish Players get restricted by some bookmakers? Why?

Well, to some extent yes, the Swedish players get restricted by some bookmakers. They are not able to access the offshore betting sites that do not have a license from the Sweden Gambling Authority. However, several offshore bookmakers try to publicize their services in Sweden. In case you register with them, you are at risk in the event of any problem.

The government of Sweden has even instructed the internet service providers to completely block offshore betting operators from advertising their gaming services unlawfully. In turn, this affects the bookmakers as they cannot gain Sweden clientele as players.

How much tax do you pay on gambling winnings in Sweden?

There is no tax imposed on individual winnings on gambling in Sweden. As a result, you do not have to be worried about the idea of paying any tax. Even if you gamble and win billions of Sweden Krona, no authority will follow you in tax claims.

However, there is a 30% tax imposed on individuals who bet with offshore sports companies who are not licensed to operate in Sweden. The only exception is if the sports bookmaker operates within the boundaries of the EU.


About the Gambling Market

As we noted earlier on, Sweden and the country, in general, has a relatively old gambling market. However, online liberalization of the gambling industry is relatively new. Despite this, there is still some hope for the entry of competitors after a long term of monopoly gambling by the state-owned Svenska Spel. It is evident that there are a lot of betting products within a short period. The most significant among them is sports betting, land-based casinos, scratch cards, lotteries, online bingo, and poker as well as skill games. All of which have some novel providers who are threatening to storm the market. Of course, including offshore operators who are licensing their sites.

To start with, sports betting is the most common in Sweden. The betting features, among others ice-hockey, golf, horse-racing, rugby, floorball, football, table tennis, and handball. The online gambling practice was legalized in 2002 following the amendment of the Lotteries Act of 1994. As a result, a lot of online betting sites have been established since then enabling people to place bets at the comfort of their desired places freely.

After the 2018 Gambling Act that legalized online betting, best-betting sites in Sweden have developed mobile apps to make it easier for their clientele to place bets. The mobile apps have revolutionized sports betting. Due to the high rate of smartphones affordability in the country, the number of online gamblers has also risen, giving the gambling market a thrill.

However, online betting got some freedom in 2018. All through the years, Svenska Spel, a state-operated monopoly has been the only operator offering sports betting both on land and online. Thanks to the amendment that has liberalized the online betting.

Although there is a heavy regulation by the Sweden Gambling Authority, there are several casinos that are operating without registration needs. It comes after the launch of Pay N Play by Trustly. Some sites offer players with choices, while others are pure Pay N Play.

Similar to online sports betting, casino plays can also be done online in Sweden. Quite a large number of casinos are optimized purposely for smart mobile devices. They either feature an instant play web app or a native app. In case you need them, they are now available for download either on Android or iOS. Casumo is an excellent example of a casino app.

Almost all games in Sweden have been optimized for online players. Still, all remain to be under a monopolist company run by the state, and the competition that exists in the industry is basically between the state and a few companies.


The most popular betting features and options in Sweden

    The licensed online betting sites must keep up with technological changes. It is only through this that they can satisfy the needs of the bettors. Therefore, the companies must find out what people want if they must remain relevant, competitive and attractive to bettors and potentials.Therefore, let’s think about the popular features and options of betting in Sweden.

  • Cash Out
    Swedish bettors want a site which offers them the flexibility to withdraw their funds as fast as possible. It is more so if the bettor senses some loss from far. No one wants to lose anyway.
  • Live Streaming
    Nothing thrills the Swedish bettors than following up a real-time sport. The bettors want to place the bets and then make a close follow up to see how the game fairs. At least they can feel like part of what is happening on the actual field. It is fun, and every one bet for fun sometimes.
  • In-Play
    The in-play feature is where you first wait for the match or sport to kick off and use the few minute analysis to know the wisest way of placing a bet. The feature is popular these days.
  • Build a Bet Option
    The build a bet feature is common in soccer. It allows a bettor to come up with a pre-match prediction on a particular match. Swedish bettors are fond of this.

Available bonuses for Sweden Players

Since several bookmakers have successfully accessed the Sweden betting market, they try to outdo one another to reap a more significant portion of the market. For this reason, they have bonuses that are not only for Swedish players but for their whole clients. Considering the bookmakers above, some offer all the first signups a 100% bonus of their first deposit on the site. Moreover, 1xbet has a similar offer of game credits. Finally, 22Bet awards its first players with a welcome bonus. As a player, you should go for the best bonus according to your careful evaluation.


The Favorite Sports of the Swedish Bettors

The Swedish bettors are really in love with sports. For this reason, they involved in a number of them. Not only in betting but also in forming a large fan base. Therefore, the Swedish bettors place their bets in sports like cycling, skiing, hiking, football, ice-hockey, handball, table tennis, golf, floorball, reindeer racing and many others.

Of course, football carries the most significant vote of the day in betting among Swedish bettors. Sweden has produced the second-best goalkeeper globally, and this implies that there is a national interest in football in the nation. Some of the leagues that people bet on include UEFA and the Gothia cup.


Are Online Casinos Popular in the Market?

Initially, Sweden did not have online casinos. It only had four land-based casinos located in the four cities in Sweden. However, due to regulation changes in the country, online casinos establishment has gained momentum. Amazingly, there are now around 127 licensed online casinos that are fully operational in Sweden.

Well, this growth points at the fact that online casinos are top-rated in Sweden. Mostly, the games offered in the online casinos include poker, dice games, bank, big six wheels among many others. All you need is to select the best betting sites in Sweden and see what they offer in the casinos.


Currency and Preferred Methods of Payment in Sweden

The currency used in all gambling activities in Sweden is the Sweden Krona denoted as SEK. Due to the currency uniformity in the country, the betting activities can occur harmoniously in every corner of Sweden. However, currency exchanges also make it possible for the betting industry in Sweden to collaborate with other foreign betting industries.

The most common methods of payment in Sweden include Paysafecards, Paypal, Neteller and bank cards. However, others like Zimpler, Boku and Trustly also have their share in the payment options for Swedish players.


 

Bookies with Mobile Apps for Swedish Customers

Due to a high mobile phone penetration rate and affordability of smartphones, top bookmakers in Sweden have known the secret. They are therefore coming up with mobile phone apps for the Swedish betting population. As a result, a kind of competition has emerged among the bookies to give the best apps. At least the app makes it possible to access the betting platforms easily.

Some of the best bookies in Sweden with mobile apps for either Android or iOS include Unibet, Betfair, and Betsson, among many others.


Final Comment

Sweden is on the lead with the gambling industry in the Scandinavian region. With a little liberalization at a time, the industry is gaining more energy and power, and soon it will be on its peak. One thing that will speed up the development of gambling in the country is the rapid emergence of mobile phone apps that allow people to bet with ease.

With the liberalization, more offshore betting sites will freely find their way into Sweden, contributing to the growth of the industry.


FAQs

Are the bet winnings taxable in Sweden?

No, the winnings are not taxable in Sweden unless you won a bet on an unlicensed offshore bookmaker.

Is there an age limitation when gambling in Sweden?

Yes, the legal gambling age is 18 years and above.

Is it legal to gamble on offshore betting sites in Sweden?

No, it is not illegal to gamble on offshore betting sites by all means. Before being allowed to operate, the offshore bookmakers must be registered and licensed by the Sweden Gambling Authority.

Can I pay using my credit card at the Swedish casinos?

Yes, bank credit cards are an accepted method of payment in the Swedish casinos. The cards are the most common method of payment both in the casinos and other activities in Sweden.

Are there bookmakers with Android apps where I can access a betting site?

Yes, quite many of them. They have both Android and iOS mobile apps to simplify betting for you.


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    Author: Maria Miteva
    Maria Miteva
    Maria is an advocate of responsible gambling. Her reviews and articles are well-researched pieces of quality content.
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