All WHG (International) Limited Casino Sites – Updated List for 2024

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2. Casinos
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4. WHG International Ltd

Author Katerina Gadzheva

Approved by Atanas Tanev

Updated:

12 November 2024

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WHG (International) Limited is among the veterans in the industry—I’d say the largest, most well-known, and even publicly recognisable gambling group in the UK.

Having been founded in the late noughties (2007, to be exact), the brand brought out some of the most cherished casinos (and sportsbooks). Here’s the complete list of online casinos under WHG International Limited’s fold:

What is WHG (International) Limited?

WHG (International) Limited is a 2007-founded gambling group. Research shows that the company’s line of business extends beyond casinos and sportsbooks to providing recreational and amusement facilities (source).

Still, its sole focus remains online gambling, where it has been towering over its rivals since its launch. The company runs several successful online casinos (William Hill UK Casinos, William Hill Vegas, Eurogrand Casino, 21 Nova Casino, Sky Kings Casino, Joyland Casino, and Prestige Casino).

It also partners with top software providers, like NetEnt and Games Global (Apricot), to guarantee that its online casinos have a constant supply of popular and fresh games.

Katerina Gadzheva, Betting Expert & Writer for SilentBet

WHG (International) Limited needs little introduction. The gambling group runs the popular William Hill UK Casino, and its sportsbook is just as impressive. Its licensing is up-to-date, and its commitment towards responsible gambling is one I can rally behind.

WHG (International) Limited & Its Casino Brands: Quick Facts

At Slientbet, we’ve put WHG International Limited’s brands to the test (time and again), and none is better positioned to tell you more about this gambling giant. Here are some quick facts you should know:

Are WHG (International) Limited Casinos Legit? – Reputation

Absolutely! Casinos managed by WHG (International) Limited are as legitimate as it gets. The company holds three licences that apply to various jurisdictions, including the UK — from the Gambling Commission (Acc no. 39225).

The others are from the Government of Gibraltar (regulated by the Gibraltar Gambling Commissioner) and the Malta Gaming Authority, under the licence MGA/CRP/121/2006-05, for players outside the UK.

We also liked the extra accreditations, like being part of IBAS (an independent betting resolution company), which means you can launch a dispute with them should you not come into agreement with WHG International Limited.

WHG (International) Limited casinos are also keen to show their commitment to responsible gambling by working with organisations such as GAMSTOP, Gamblingtherapy.org, BeGambleAware, Gamblers Anonymous, and GamCare to help you keep your gambling in check.

Katerina Gadzheva, Betting Expert & Writer for SilentBet

If there’s one thing I can count on WHG (International) Ltd casinos, it’s their legitimacy. The brand has held the stringent UK Gambling Commission licence for years now, which speaks to the lengths they’ve gone through to be an operator we can trust.

Common Complaints about Casinos Owned by WHG (International) Limited

In compiling this research, we were keen to see what current and previous users had to say about the brand. After sieving through a record 5,731+ comments on TrustPilot (source), here are the burning concerns that players aired:

Complaint #1: Rigged Games and Unfair Payouts — Extend Losing Streaks

One of the repeating complaints was reports on extended losing streaks despite making substantial investments, especially in slots. Users shared that William Hill might be rigging the games to favour the house, making winning nearly impossible.

The complaints extend to suspiciously low payouts on winning spins, voiding winning bets, and other issues that call into question the company’s fairness and integrity.

Complaint #2: False Advertising, Absence of Bonuses After Claiming

Another complaint was customers being lured to create accounts and fund their profiles based on false/misleading promos. They were denied access to the said bonuses, raising concerns about WHG (International) Limited marketing tactics.

More to the point, other users shared that, while you may receive a bonus, e.g., free spins, these give you zero return, as they’ll take it all back without a single win to show for it.

Complaint #3: Unjustified Account Restriction/suspension

Several users expressed frustration over account suspension without justification or a clear explanation. The remarks go as far as to say WHG International Limited might be engaging in predatory practices, as these restrictions prevent them from accessing their accounts or even continuing to play.

This goes in tandem with support being non-responsive or helpful in resolving account-related issues or disputes.

How to Find All New WHG (International) Limited Online Casinos?

At Silentbet, we’ve made finding all the newest WHG (International) Ltd casinos a matter of a few taps. Our casino owners list, A-Z, is regularly updated, so you’ll never miss the latest entity / entities under your favourite brand as soon as they’re released.

Katerina Gadzheva, Betting Expert & Writer for SilentBet

The alphabet approach was spot on, and locating WHG (International) Limited from the first letter (W) was a breeze. I loved the neat arrangement and that you can find just about any company from here.

Do WHG (International) Limited Brands Have an Affiliate?

Yes, WHG (International) Limited has an in-house affiliate program, William Hill Affiliates, whose sole aim is to market WHG International Limited company products and brands.

The affiliate program offers a 30% revenue share for the first three months before proceeding to a 20% flat rate. They also have CPA deals on request, so take note when dealing with the affiliates.

Pros & Cons

The Bottom Line: WHG (International) Limited as a Brand Owner

WHG (International) Limited is off to a great start, but recent times indicate there might be trouble in paradise. The company barely responds to complaints aired on player forums like Trustpilot. There have also been complaints of unjust treatment, rigged games, and a barely reachable customer support team, all glaring issues.

We reckon the brand has some work to do to salvage its fast-falling reputation. Even so, they have a working product, are up to par with legislation, and partner with just the right organisations to give you peace of mind.

For a brand of such stature, we hold it in high regard and are keeping close tabs to see how it resolves the current conundrum. Trust that we’ll update this guide in the face of any developments.

Katerina Gadzheva, Betting Expert & Writer for SilentBet

WHG (International) Limited sets the bar in many areas, but that does not mean it is perfect—far from it! They have some work set out for them, and how they come out remains to be seen.

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