Who is the Owner of Pinnacle?

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Magnus Hedman, Pinnacle Owner | Source: Wikipedia
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Pinnacle has been online for a long time. Understanding and knowing the company’s owner and current CEO is essential for every player. Who could be behind this flourishing bookmaker, and what does its leadership hold for its future?

In this article, we find out the current CEO of Pinnacle, Its owner, address, and other essential details you must know as you play here.

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Owner of Pinnacle

Pinnacle ownership is obtained through acquisition. Therefore, anyone who comes in and buys majority shares with be the top owner of Pinnacle. However, there will always be a team of owners who also own different shares at the company. Magnus Hedman has the most significant shares, making him the newest owner in town.

Hedman is a Swedish entrepreneur. He owns a B2B sports betting risk management entity and а betting odds supplier business, Touchbase.

Despite ownership by different stakeholders, Pinnacle has kept its information under wraps. In 2015, it announced Hedman as the majority owner but has never revealed any other details about the founder and other shareholders.

Other Key People

After finding an answer to who owns Pinnacle, it is crucial to know the CEO. Currently, Pinnacle is in the process of recruiting its next CEO after Paris Smith left office in May 2023 for an advisory role within the company. Smith has served as CEO for the last 17 years.

The CEO of Pinnacle is primarily responsible for the day-to-day running of the company and all its subsidiaries. We will update this review for you when the recruitment and selection of a new CEO is done.

Where is Pinnacle Based?

Although you play at Pinnacle online, the bookmaker has a physical office. Having such an office is a requirement by most gambling licensing bodies. Additionally, having an office is one way of proving that a bookmaker is legit to the players.

After its establishment in 1998, Pinnacle established its first office in Curacao. Its current office in the same place was opened in 2001.

Despite having its offices in Curacao, the bookmaker has an online presence in more than 100 countries globally. All these rely on online support when gaming.

Headquarters Address

The headquarters of Pinnacle are in Curacao, where their main offices are. If you have an issue that is hard to solve through online support, you could contact the head office by phone or in person.

If you choose to go there in person, you could use the below headquarters address:

Pinnacle Address & Contacts

Why Knowing the Pinnacle Owners is Important

For many reasons, it is always a good idea to know who owns the bookmaker you play at. First, you need to identify if you are punting at a legit bookmaker. This assures you that your time and money are safe.

Besides, knowing the owners gives you the courage to stake as much as possible. This is because you are sure of the financial standing of the owners. Consequently, you will be allowed to withdraw huge sums of money.


Who is the new owner of Pinnacle.com, and how did they acquire it?

The new owner of Pinnacle.com is Magnus Hedman. He acquired the majority ownership by buying shares.

Where are the headquarters of Pinnacle Casino based?

The headquarters of Pinnacle is based in Curacao. This is the same place where its main office is.

Is Pinnacle a new gaming platform?

No, Pinnacle is not a new gaming platform. It has been operational since 1998.

Must I register an account to play at Pinnacle.com?

Yes, to play at Pinnacle.com, you must create an account at the bookmaker.

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    Author: Katerina Gadzheva
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    Katerina Gadzheva
    Katerina has 10+ years of experience in iGaming. She has been a player long before that. Using her skills as a content writer and first-hand knowledge of the online gambling industry, she reviews and compares online casinos for Silentbet.