Rise of Female Gamblers: Women & Gambling
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The popularity of online gambling affects a lot of people, regardless of their gender. There is no arguing that this industry is dominated by men, however, a study from the Gambling Commission in the UK reveals that close to 42% of women have gambled in the last four weeks. In other words, the number of women involved in gambling is increasing. At the same time recent global gambling stats show that nearly 36% of the active gamblers online are women.
The rise of female gamblers is an interesting topic that few people talk about. Fortunately, we at Silentbet have a lot of experience with gamblers from all genders, so let’s learn some intriguing facts.
Key Takeaways:
- The number of female gamblers is increasing.
- More and more women have problems with gambling.
- The global pandemic has a big effect in the popularity of online gambling among female players.
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Why do women start gambling?
There are a lot of different answers to those questions, depending on whom you ask. If you talk to someone who has been gambling prior to the age of online casinos, this person will tell you that most people who visited online casinos back then were men. However, after online casinos became widespread, more and more women started playing. You can see some of the most common reasons below.
Katerina Gadzheva, Betting Expert & Writer for SilentBet
Everyone has a different reason for gambling. However, I have talked to a lot of female players over the years, and most of them state the same reasons
They want to socialize
As strange as it sounds, a lot of people (both men and women) decide to start gambling because they see it as an opportunity to socialize. Many women go to bingo halls and casinos to chat and have a drink. There are interviews with many women, and some of them say that they’ve developed a routine with their friends to go to casinos together.
Accessing an online casino is easier than ever
Another good reason why female gamblers are on the rise is because of online casinos. Those who are too shy to visit a brick-and-mortar casino and those who reside in jurisdictions where these businesses are not allowed can access an online casino from the palm of their hand. Not all gambling operators have licenses, but they find ways to operate in multiple regions.
The fact that finding and using an online casino is so easy has an impact on the overall number of gamblers. Many even search for tips and tricks about making the most while using these sites. Finding information about these types of casinos is easier than ever, and it seems that many female gamblers take advantage of it.
They have problems in their relationships
One reason why a lot of people decide to start gambling is because they have some kind of problem. The latter can be in many forms, including in their relationships with their partner, kinds, colleagues, and so on.
In order to fight these problems, a lot of women decide to start gambling. By doing this, they believe they are not harming anyone else, which might be true up to a point, depending on their gambling behavior.
A lot of online casinos target women specifically
The situation with gambling ads is different, depending on where you reside. Despite the strict regulations, many gambling operators find a way to advertise their services to all sorts of users. This is done via TV ads, online ads, different campaigns, sponsorship deals, and more.
Interestingly, many people report that certain gambling brands advertise their services so that they can adhere to female gamblers. Some of them may do that inadvertently, but women are attracted to the given website due to their designs.
Katerina Gadzheva, Betting Expert & Writer for SilentBet
Besides attracting female gamblers with their design, some operators also rely on bonuses.
The global pandemic has an impact on it
Most of us do not want to remember the days of the global pandemic from a few years ago. Nevertheless, no one can deny that it changed many things and made some industries a lot bigger than before. For better or worse, online gambling is among them.
According to many sources, many female gamblers started playing casino games during the lockdown. Since there was not much to do, they decided to explore something new and gave iGaming a chance. Due to the fact that real money is involved, many players realize that online gambling is a lot more interesting than standard games.
What’s happening after the number of female gamblers increased?
Besides the fact that gambling companies make more money than ever, the growing number of female gamblers also has an effect on problem gambling. According to an article from the BBC from a few years ago, there are more female gambling addicts than men in Sweden. This is no surprising because a lot of these gamblers (most likely) didn’t have any previous experience.
Sadly, we expect the number of female gamblers with some kind of problems in their gambling behavior to continue to increase. Since more and more people get involved in this industry, the chances of someone developing a problem increases.
What’s interesting is that some of the big organizations, such as GamCare, even have a special Women’s program that focuses on female gamblers. According to the institution, more than 35% of the people who call for help are women.
If you look online, you will find a lot of articles about the fact that more and more women have started gambling. It will be interesting to see the stats in the next couple of years and whether things will change.
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