Who Owns Betsafe – Owner & CEO Revealed

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Betsafe Owner
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Originally founded in 2006 and owned by Bill Lindwall and Rolf Lundström, the founders sold Betsafe in 2011 for €60 million. Now owned by Betsson AB, Betsafe primarily focuses its operations and marketing strategies within Finland, Norway and Sweden.

Visit Betsafe

Who Betsafe Owner Is

Founded in Norway in 2006 by Betsafe owner Bill Lindwall and Rolf Lundström for the Scandinavian market, the company eventually expanded its operation to other parts of the world. However, since being acquired by the Betsson group, it is one of 23 betting sites that fall under the scope of its day-to-day operations.

As Betsafe’s parent company, Betsson AB website primarily focuses on overseeing and managing its portfolio of betting sites. Listed on the NASDAQ Stockholm, Betsson has acquired 12 licenses in 12 jurisdictions and is headquartered in Stockholm, Sweden, while its operations centre is located in Ta’ Xbiex, Malta.

Who is Betsafe Owner?
  • Betsson Group

Other Key People in the Company

Founded in 2006 by Bill Lindwall and Rolf Lundström, the company is now owned by the Betsson Group and is managed by CEO Pontus Lindwall (*source Wikipedia), whose role includes acting as the Betsafe CEO.

Pontus Lindwall
Pontus Lindwall, Betsson CEO

Joining Pontus Lindwall as part of the Betsson AB management team.

  • Amandus Jabin – Vice President Global Tax
  • Triin Toomemets-Krasnitski – Vice President Legal
  • Martin Öhman – Chief Financial Officer
  • Roland Glasfrors – Vice President of Governance, Risk & Compliance

Where is Betsafe’s Head Office

As part of the Betsson Group, the Betsafe head office is located in Stockholm, Sweden. As part of its headquarters responsibility, it oversees all day-to-day operations on behalf of Betsafe at its Betsson Experience Centre in Malta.

Where is the headquarters of Betsson Group - Betsafe Owner?
  • Regeringsgatan 28
  • 111 53
  • Stockholm, Sweden

Is It Important to Know the Owner of Betsafe?

Yes, by knowing who the Betsafe owners are, you can research their reputation and verify whether they are a legitimate company. It also provides you with contact information should you ever need to contact the company and the ability to investigate their licenses and confirm they are in good standing.

Learning more about Betsson group will allow you to know more about betsafe sister sites – all other brands under this company.

Betsafe Company Background

Betsafe can trace its roots back to 2006 when its previous owners, Bill Lindwall and Rolf Lundström launched Betsafe.com and Betsafe Sportsbook, After cementing themselves as “the cool kids in gaming”, they launched Betsafe Casino and Betsafe Poker, before entering the Gumball 300 age, a period of time that saw the company expand to over 130 employees, acquire 450,000 plus customers and hire super model Victoria Silvstedt to front their marketing campaigns.

Jump ahead to 2011, the company was acquired by Betsson AB, and since then, has launched several successful campaigns, created the tagline “In it to Win it”, became an official sponsor of Manchester City, awarded their biggest jackpot win on record and surpassed one million customers. As a member of Betsson AB, Betsafe continues to thrive and recently celebrated ten years of extraordinary experiences by awarding over £1 million in cash and prizes.

As for its parent company Betsson, here is a timeline of the company’s most recent accomplishments:

  • April 2021: Betsson announced its intention to launch in Mexico after agreeing to a partnership with Big Bola Casinos.
  • May 2021: Betsson is granted two licences from the Hellenic Gaming Commission and announces its intention to launch in Greece.
  • June 2021: Betsson signed an agreement with the South American Football Confederation to become a regional sponsor of the 2021 Copa América.
  • June 2021: Betsson opens a new office in Minsk and expands into Eastern Europe with the launch of a new brand Europebet.
  • Sept 2021: Betsson announces that CEO Pontus Lindwall will step down but will act as CEO until a new CEO is hired.
  • February 2022: Betsson introduces online betting in Buenos Aires city with Argentinian operator Casino Victoria.
  • July 2022: CEO Pontus Lindwall reported that organic growth in Latin America, Central and Eastern Europe and Central Asia between April and June increased by 13%.


Who owns BetSafe Kenya?

Similar to all other Betsafe properties, Betsson AB owns Betsafe Kenya.

Where are Betsafe Kenya offices located?

BetSafe Kenya offices are located at 27568, Nairobi, 00100 KE 27568, Nairobi, 00100 KE.

Is Betsson AB a publicly traded company?

Yes, Betsson AB is publicly traded on Nasdaq Stockholm under the heading BETS-B.ST.

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    Author: Katerina Gadzheva
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    Katerina Gadzheva
    Katerina has 10+ years of experience in iGaming. She has been a player long before that. Using her skills as a content writer and first-hand knowledge of the online gambling industry, she reviews and compares online casinos for Silentbet.