Who Owns Betsafe – Owner & CEO Revealed

Author Katerina Gadzheva

Approved by Atanas Tanev

Updated:

11 July 2023

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Originally founded in 2006 and owned by Bill Lindwall and Rolf Lundström, the founders sold Betsafe in 2011 for €60 million. Now owned by Betsson AB, Betsafe primarily focuses its operations and marketing strategies within Finland, Norway and Sweden.

Visit Betsafe

Who Betsafe Owner Is

Founded in Norway in 2006 by Betsafe owner Bill Lindwall and Rolf Lundström for the Scandinavian market, the company eventually expanded its operation to other parts of the world. However, since being acquired by the Betsson group, it is one of 23 betting sites that fall under the scope of its day-to-day operations.

As Betsafe’s parent company, Betsson AB website primarily focuses on overseeing and managing its portfolio of betting sites. Listed on the NASDAQ Stockholm, Betsson has acquired 12 licenses in 12 jurisdictions and is headquartered in Stockholm, Sweden, while its operations centre is located in Ta’ Xbiex, Malta.

Other Key People in the Company

Founded in 2006 by Bill Lindwall and Rolf Lundström, the company is now owned by the Betsson Group and is managed by CEO Pontus Lindwall (*source Wikipedia), whose role includes acting as the Betsafe CEO.

Joining Pontus Lindwall as part of the Betsson AB management team.

• Amandus Jabin – Vice President Global Tax
• Triin Toomemets-Krasnitski – Vice President Legal
• Martin Öhman – Chief Financial Officer
• Roland Glasfrors – Vice President of Governance, Risk & Compliance

Where is Betsafe’s Head Office

As part of the Betsson Group, the Betsafe head office is located in Stockholm, Sweden. As part of its headquarters responsibility, it oversees all day-to-day operations on behalf of Betsafe at its Betsson Experience Centre in Malta.

Is It Important to Know the Owner of Betsafe?

Yes, by knowing who the Betsafe owners are, you can research their reputation and verify whether they are a legitimate company. It also provides you with contact information should you ever need to contact the company and the ability to investigate their licenses and confirm they are in good standing.

Learning more about Betsson group will allow you to know more about betsafe sister sites – all other brands under this company.

Betsafe Company Background

Betsafe can trace its roots back to 2006 when its previous owners, Bill Lindwall and Rolf Lundström launched Betsafe.com and Betsafe Sportsbook, After cementing themselves as “the cool kids in gaming”, they launched Betsafe Casino and Betsafe Poker, before entering the Gumball 300 age, a period of time that saw the company expand to over 130 employees, acquire 450,000 plus customers and hire super model Victoria Silvstedt to front their marketing campaigns.

Jump ahead to 2011, the company was acquired by Betsson AB, and since then, has launched several successful campaigns, created the tagline “In it to Win it”, became an official sponsor of Manchester City, awarded their biggest jackpot win on record and surpassed one million customers. As a member of Betsson AB, Betsafe continues to thrive and recently celebrated ten years of extraordinary experiences by awarding over £1 million in cash and prizes.

As for its parent company Betsson, here is a timeline of the company’s most recent accomplishments:

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