How Much Do Casino Affiliates Actually Earn?

1. Silentbet
2. Become Affiliate
3. Earnings

Author Davey Hanson

Approved by Atanas Tanev

Updated:

2 October 2024

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Silentbet has been a part of the casino affiliate business since 2014. It is no surprise we have a contract with the world’s leading gambling affiliate programs. We know it’s very important for future affiliate marketers to be aware of the amount they can earn from this business. Although it usually depends on your partners, this article will share insights into how much you can earn. Here are some examples:

Earning Share of Gambling Affiliates by Brands

In order to make money as a casino affiliate, you must browse the different operators and find an affiliate program you can trust. Even though almost all of them work the same way, in reality, each operator is different. Some provide much better commissions than others, and there are loads of perks that can increase your revenue.

There are several payment types, but the Revenue Share is the go-to popular. Of course, not all affiliate companies offer the same RevShare, so we will go through some of the leading casino affiliate programs and their rates.

Most Successful Affiliate Business Models

Once you find an answer to the question of how much do casino affiliates earn, you will probably want to get involved. Being an affiliate and promoting a given online casino is not that difficult. However, to be more successful than others, you must be aware of the online casino affiliate business model, so we will go through the popular variations.

Davey Hanson, iGaming expert and writer for Silentbet

I have personally tried each form of marketing model reviewed here. My advice? Try NOT to market a product for the sake of revenue only. Focus on helping people, answering their questions and providing quality for your referrals. The income will come but it shouldn’t be your sole purpose.

Private Individual Affiliates

The first level of casino affiliate marketing is the private individuals. What’s interesting is that people here do not have a team they work with. Instead, they use their own special media accounts and are active on forums where they send referral links. Usually, those people do not have an affiliate website.

Affiliates with Niche-Specific Websites

Once you take a look at the best programs, you will probably want to set up niche-specific websites to be on your way to become a gambling affiliate. In fact, we are one of the affiliates that does that, so if you decide to do the same, you have to create a website from scratch and provide people with helpful content. It sounds easy, but promoting gambling sites like this takes time and resources.

Twitch Streamers

If you like online casinos and have an audience on platforms like Twitch, you can definitely use this to your advantage. Twitch Streamers are similar to private individual affiliates, but instead of posting links, they live stream how they play different casino games.

There are loads of good examples, such as Roshtein, who’s been doing this since 2016. Train Wrecks TV is also a popular live streamer with numerous followers. Needless to say, those people also use a tracking link like other affiliates to get revenue.

YouTube Stars

Similar to Twitch Streams, those wondering how to earn money from gambling affiliate should also consider YouTube. There are different YouTube stars using their influence to become online casino affiliates, such as John Crestani. Considering their videos get tons of views, it’s no surprise they can be successful in the online gambling business.

Discord Channel & Other Social Marketing

Some people who join a casino affiliate program decide not ot use any of the options mentioned so far. Instead, they rely on things like Discord, as well as other social media, to advertise the things they promote. This is certainly not as effective as having a casino affiliate site, but it is way cheaper, and anyone can do it.

How Much ROI Can Affiliates Expect to Get?

Everyone who’s interested in investing has heard the term ROI, and it stands for “Return on Investment“. People who want to become a successful gambling affiliate are interested in the potential ROI because they want to know whether it’s worth it. Sadly, we can’t just say yes or no because it all depends on the niche and the specific affiliate program you are involved in.

Assuming you are making your first steps in the affiliate casino industry, you can expect to make $1,000 leaps in ROI every month. Of course, this number can be way off because, as we mentioned, it depends on many other factors. Besides your own marketing efforts, it also depends on the gambling affiliate programs because some offer more attractive rates.

Affiliates Earnings vs Casino Owners Revenue

There is no arguing that some online casino affiliate programs are attractive and have a lot of fans. Considering all the potential difficulties, some people are wondering if it is better to focus on creating their own casino.

Owning a casino and advertising online casinos are two completely different things. While the second option can be done by individuals who have little experience, owning a casino is a different ball game. There are tons of other things that business owners must consider when having an iGaming site..

Regarding revenue, casino owners always end up with more money than affiliates. Besides the legal online gambling sites providing the product, they also give the commissions. So, unless that commission is 50% or above, the majority of revenue generated from a given player stays with the casino.

Nowadays, you can find several big online casinos that have increased their revenue a lot. For example, some reports show that LeoVegas’s Q4 Revenue is Up 1% year-on-year (*source: GamblingInsider) and reached $105.9M in 2022. There are also companies like Wynn Resorts, whose revenue is around $3.8B (*source: Yahoo Finance), and MGM Resorts International, with a jaw-dropping revenue of $12.55B (*source: Insider Monkey).

How To Increase Your Gambling Affiliate Income?

Regardless of the operators you decide to advertise, you want to know how to make money as a casino affiliate. We’ve already told you a lot of the aspects of aff marketing and how it works. Yet, we know that many of you want to increase your income, so let’s go through a few tips we at Silentbet have realized over time.

Tip #1: Know your niche

All successful online gambling affiliates have one thing in common – they know their niche. Once you read everything about casino websites, aff business, and marketing, you have the option to maximize your revenue. Needless to say, this will take a lot of time and effort, but it will allow you to maximize your efforts.

Tip #2: Streaming is a Must

In most cases, iGaming affs with no resources to set up their own websites focus on streaming. Providing video services to future customers and showing them what they can get is a huge plus. No wonder Twitch Streamers are some of the most common types of iGaming affiliates.

Tip #3: Work with Influencers

Whether we like it or not, being good at search engine optimization is not enough to be a successful gambling affiliate. Therefore, many people are looking for an alternative way of marketing their efforts, such as using influencers.

Even though this model can be successful, it can also be really expensive. It all depends on the type of influencer you want to work with because some require a lot of money. Moreover, advertising gambling services is not allowed on all platforms, meaning influencers can charge you even more.

Tip #4: Choose the Right Affiliate Software

Most top earning casino affiliates use special software to monitor all activities and maximize profits. However, not everyone can afford to develop in-house tools, which is why some affiliate programs provide special options.

Depending on the deal you have with the aff program, you could be able to use unique tools that will allow you to maximize your earnings. Choosing the right tools for the job is important, so remember that before you start advertising given products.

Tip #5: Marketing is Everything

People worldwide want to be entrepreneurs, so it’s no surprise the aff casino market is extremely competitive. Since most follow the same steps and offer similar services, those wanting to increase their affiliate income must focus on marketing.

We can write a separate article about the marketing efforts and everything else around it. There are many aspects to consider, but regardless of what you do, you will need to invest money. Nowadays, there are loads of different ways of marketing your products, so use this to your advantage.

Atanas Tanev, CEO & Founder of Silentbet

As a casino affiliate myself, I can tell you that persistence is the top tip for making a steady income from numerous affiliates ventures. Don’t give up no matter the competition. There is a place for everyone on the iGaming arena.

The Bottom Line: Stats, Current Trends & What the Future Holds

Those who’ve been asking themselves, “how do casino affiliates make money” finally know the answer. Although the online casino market for affiliates is competitive, we have to remember that this is one of the fastest-growing businesses in the world. Online gambling’s global market was around $265 billion in 2021 (*source: Statista), and it’s no surprise that it’s growing every year.

The fact that more and more online casinos have started offering services to customers means that there are more affiliates than ever. Thousands of people worldwide promote online casinos using some of the techniques mentioned here, and we expect this number to rise. However, don’t let that discourage you – most new casino affiliates do not have the needed experience and fail after several months. As long as you are using the proven steps to success, you will eventually reach your goal.

A critical thing that will affect developed affiliate channels, as well as new affiliates, is the introduction of AI. Many users are not happy about it, but there’s no arguing it has and will have an even more significant role in the business in the future. Nowadays, some people in the affiliate industry use tools like ChatGPT and others to create/edit content, check different tactics, and more.

We are yet to see AI’s future implementation in this business, but one thing is certain – it is here to stay.

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